Nothing To See Here

How quickly television has aged. Apparently today’s college students are so dissociated from sitcoms, so far removed from the 1990s, that Seinfeld is a foreign concept to them. In desperation, Sony has launched the 26-city Seinfeld Campus Tour to re-establish the show as master of its syndicated domain. On board the 60-foot-long biodiesel tour bus is a minimuseum boasting such precious artifacts as Jerry’s puffy shirt, the “manssiere” men’s bra invented by Kramer, and copious amounts of black-and-white cookies (“Look to the cookie, Elaine”). You can view old episodes from a cozy re-creation of the show’s famous diner booth, or play a putt-putt game of Marine Biologist Hole-in-One. There are laptops so you can log on to Facebook and become Seinfeld’s friend — yes, he’s finally on the Internet. Donate a can of food to the tour’s “Do Something with Seinfeld” food drive, and you’ll have an excuse to impress your friends with a “no soup for you” joke. The show that was famously about nothing sure seems to be doing a lot to ensure its relevance. Not that there’s anything wrong with that.
Wed., Oct. 15, 2008